For over 100 years, the tobacco industry reigned supreme, spurring growth throughout the city of Durham. Thus, when large cigarette manufacturers like Lucky Strike and Bull Durham closed the doors of the American Tobacco factory in 1987, it triggered a wave of economic decline. With the goal of preserving the rich history and revitalizing Durham, Capitol Broadcasting Company, the owner of the Durham Bulls, purchased the 16-acre American Tobacco Campus in 2002. After investing $200 million in design and renovation, the historic area re-opened in 2004, catalyzing the Durham Renaissance.
 

Now, the American Tobacco Historic District includes office, residential, and commercial spaces, a barber shop, salon, spa, and numerous art centers. Deemed “The Startup Hub of the South,” the American Tobacco Campus houses the American Underground, an area for entrepreneurs on the cutting edge of technology to build progressive companies while paying homage to the entrepreneurial success stories of the past. However, the American Tobacco Campus isn’t all business, networking, and conferences. Between broadway shows at DPAC, baseball games at the Durham Bulls Athletic Park, and the Full Frame Theater, the American Tobacco Campus focuses on creating spaces for artists to thrive and the public to enjoy.

American Tobacco Music hosts On the Lawn, an outdoor concert series celebrating North Carolina’s unique music heritage. Sponsored by WUNC (91.5), the concert is free and open to the public. The grammy-nominated Americana band Yarn and The Road Band will perform in the next show on Thursday, August 23 at 6:00 pm. You’re encouraged to bring your own lawn chairs and picnic blankets, but you can always grab a seat at nearby restaurants like Cuban Revolution or Tyler’s Restaurant and Taproom. Also, keep an eye out for upcoming concerts in the nearby area. The On the Lawn concert series has expanded to the outfield section of the Durham Bulls Athletic Park and the Down Under Patio near Saladelia. Bring your dog and kids, relax by the stunning water feature, and enjoy the best of what Durham has to offer at the American Tobacco Campus!

For more information on the concert series click here!